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The Prime Method Blog



Good Morning.  I’m having a moment: Victory


Followed by another moment: There is No Rest for the Weary
And then a third moment: This is the Price of Success in anything.
Anything worth achieving takes vision, effort, determination, perseverance, and hard work.  And it never ends.  You need to wake up the next day with new resolve, a new approach, a clearer vision and bigger push muscles.  It’s an illusion that you are ever finished.
Ask anyone successful at changing their body, either by weight loss, muscle gain, or flexibility and speed enhancement:  you don’t really ever get to work less, be less diligent, eat anything you want, or skip workouts.  Once you achieve a certain level, you are now held to a higher standard.  You now have a greater responsibility.  The good news is achievement increases your capacity,  you feel invincible for a time and this will keep you going.  But the real magic is your efforts and achievements will shine out and create a success jolt for everyone around you. 


1. Never be afraid to ask for what you need.  If it comes from the heart, and is authentically delivered, that’s all that matters.
2. Don’t worry about getting everybody to love you. Sometimes just 250 people is enough.
3. Don’t stop believin'.  We had to believe in success no matter what.  And behaving like it’s going to happen makes it so. 
4. The work you do has a non-linear progression.  My husband wisely told me that everything we’re doing doing to build Prime and The Prime Method feeds the roots, soil, builds the trunk and may not branch out the way we expect. So, although we believe we will be one of the $250,000 grant recipients, we KNOW we have energy and focus and a proven loyal client base - which is priceless.
5. Cherish your supporters.  It’s a safe bet that if you support them, they’ll support you. Keep your contacts up to date: We had an incorrect email address for one of our most ardent supporters who trains with us at least three times a week– and he had informed us of this long ago.


With the help of our friends, supporters, and probably a bunch of near strangers we secured 250 votes in two weeks by posting events on Facebook, writing private messages, sending emails and texts, and asking in person. What were you voting for (because some of you never asked which was so cool)? The team at Prime Personal Training and The Prime (Jen and I) are applying for a small business grant from Chase Bank. The requirements include at least 250 votes via Facebook, and then your business is in the running to be considered for a $250,000 Small Business Grant. We made it to the first base camp. But the process became an experiment in how to get clicks. To qualify for our grant we had to go “post-al.”  How can I get you to pay attention without scaring you off? Will more of my friends/ contacts/ stalkers respond to a personal email, a phone call, in person or via social media? Are people happy to support us in everything we do or selectively?  We felt the love immediately, but quickly realized that asking for what you need, even from people who you know will give it, is tricky.  So on the day of the deadline we asked everyone we came across for a vote.  And it worked. And guess what we won with all of our hard work?  We earned the privilege of working even harder. So thank you from the bottom of our hearts. We got 260 votes in total.


1.Tell us about your business. What inspired you to start your business? How is your business successful? What makes it unique?
Hundreds of personal successes proliferate Prime’s reputation as a superior personal training facility. Owner/trainers Jennifer DeVillers & Jolie Kobrinsky proudly fill a gap in the local marketplace: a comprehensive, intuitive method for long-term health. We deliver fitness, athletics, nutrition and lifestyle coaching for 200+ clients in house and online with We stand out in a sea of fitness options for our expertise in, communication, program design and teaching. Our mission: to satisfy & empower current & future clients. 

More about Jen and Jolie here

2. How is your business involved with the community you serve?  
Prime is the answer for an increasingly unhealthy population – a center where we reflect & ensure your healthy potential. We’ve become a “fit tank” where teachers, business owners, bankers, police officers, musicians, military, grandparents, fitness professionals are educated & supported. We donate time, education & services to many non-profit organizations and fundraisers as active members of the professional health community, and provide discounted training to all military. The core of Prime’s philosophy is increasing the health & wellness of our families, communities & selves as our individual right & collective responsibility.


3.What would a $250,000 grant mean to your business and how will you utilize the funds to ensure long-term growth and stability?
24K - Over the next 2 years our goals are to develop the community service arm of our business by implementing health & wellness out reach for schools, military & first responders on a regular basis 
60K - Hire an amazing marketing/PR firm to expand awareness of internationally & continue to provide our loyal clients with optimal support 
20K - Purchase equipment to accommodate expanding client base
50K - Increase full-time staff from 2 to 4 
24K - Expand corporate fitness program in person & via Livestream 
36K - Upgrade & optimize our website to make us visible & searchable: Expand our local customer base 5x by year-end 2016 add classes, trainers



4.What challenges can you identify for your business, and how do you plan to overcome them?
Our challenge:  manpower and the resources to speed our ideas to fruition. Our small team needs potent community outreach in person & on the Internet, which requires continuous upgrade of our education/training platform to keep clients motivated with new ideas.
Our solution: partnering with like-minded businesses, people & organizations to make affiliations, breathe life into our game & satisfy our clients with fresh material while staying ahead of the competition This is an optimal time for expansion via  
5.Describe the talent and skill of your employees, and how they contribute to a successful business.
Our competitive advantage is the caring, individualized attention Jen and Jolie give to every client. Over 30 years combined education/experience & jointly over 50 professional certifications empower us to craft client-friendly services that balance challenge with achievable goals. Every session makes the client successful in the immediate, but also prepares them for success down the line, which translates to repeat business, happy customers and unlimited referrals. We authentically believe and follow what we teach, which makes us shine amidst hundreds of health and wellness sites both brick and mortar & on the Internet with The Prime 


Read more about Jen and Jolie's training here







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