New York State of PrimePosted by Prime Method on Wed, 01/30/2013 - 09:55
We went to New York to put The Prime Method.com in front of the national press: to give our creation a chance to be seen and appreciated by many. We live the Prime Method, and believe firmly that it works. We know it to be an effective tool for our clients and ourselves, but it is designed for a larger audience – and we decided to make it happen.
Four women (Jolie, Jen Erika and Elisa) planned The Prime Method.com Press Event at Bryant Park Hotel with the precision of a military coup. Armed with one hundred plus pounds of luggage each – all packed to the brim with the branded tools of our trade: kettlebells, clubs, brochures, power points and swag – we made our approach on the Big Apple.
Gratefully, the weather was accommodating. Even though it was the middle of January in an area recently devastated by Hurricane Sandy, it was mild. And since I was looking for signs from the Gods everywhere, the town seemed to welcome us graciously with gifts of early arrivals, no lines, friendly service, and the virtually unheard of…convenient parking spaces. This was all incredibly helpful since our glamorous trip began with renting a minivan upon arrival and heading straight to Ikea in Brooklyn for the items we needed to set up our presentation. Then next glamorous errands were Whole Foods, Tekserve Computer Rentals, Lululemon, William Sonoma and Sports Authority – it was like we never left home.
The Event was a success from start to finish. We gave an impressive group of editors/journalists/writers an immersive experience into what The Prime Method.com is, what it does, how it works. Throughout the day, Jen fed them MUNCH with sides of our Creamy Kale Smoothie, and Green Goddess Crudite (blended ands prepared by our dear friend, Elizabeth Rainer) I MOVED them with hip circles, club demonstrations and hollow-body planks. Erika and Elisa gave them a piece of our MIND. What comes of it remains to be seen. But for us it cemented the idea that we have created a fresh, optimal, user-friendly approach to improving your fitness. Keep your fingers crossed. It’s our time to leap.